TEAM WORK MAKES THE DREAM WORK
United by a shared vision of communal living, regenerative practices, sustainability, artistic expression, holistic wellness, and boundless joy, we collaborate harmoniously to bring this vision to life.
LOLA TOSCANO
Visionary Founder
Visual artist, activist and visionary behind HEDONÉ MOVEMENT, with a background in tourism management and interior design focus on upcycling, she founded Hedoné with the aim of promoting ethical hedonism, which focuses on maximizing pleasure and well-being while considering the ethical implications of one's actions, and highlighting the importance of creating a sustainable and socially responsible platform for conscious hedonic experiences.
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PABLO GONZALEZ
Founder Investor & Advisor
Founder of the LOS DOS UNO Storytelling Festival and its global community, Pablo is deeply passionate about sustainability and the arts. He is also the Co-Founder of Bitso.com, holding a Bachelor of Media Arts from Emily Carr University. With over a decade of expertise in design, marketing, and product development, Pablo is one of the founding members of the Mexican Fintech Association
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EVE GWYNETH MORRISEY
Partner
Founder of HOUSE OF MA and Open Hearts, and an Ambassador of Constellation DAO, Eve the Muse brings a wealth of experience as a designer, producer, and curator for festivals worldwide, with a career spanning over two decades.
In addition to their festival work, Eve is a poet currently writing a guidebook that delves into the realms of channeling and co-creation.
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SANTIAGO RUMNEY GUGGENHEIM
Architecture Design Curation
Santiago is set to become the head of the design department at our BIO ARCHITECTURE MUSEUM. His role will involve curating the designs of the constructions, ensuring that they align with the shared vision of sustainability and high artistic standards. With Santiago's expertise in the art world and his passion for creating environmentally conscious spaces, he will play a crucial role in shaping the aesthetic and functionality of Hedonia.
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PAOLO MONTIEL COPPA
Art & Light Design
Paolo Montiel has a captivating story in lighting design, seamlessly blending art and architecture through digital programming. With his expertise in designing and overseeing large architectural projects and art installations, Paolo has become a leading figure in lighting control and design across Latin America. Renowned as one of the main contributors and collaborators of the MAYAN WARRIOR artistic collective and for working with light artist James Turrell, Paolo will be responsible for designing the lighting and selecting and placing the art sculptures and installations throughout Hedonia.​
STEPHEN BROOKS
Permaculture Advisor
The visionary force behind ENVISION FESTIVAL, Founder & Managing Director of Punta Mona and Alegria Village, epitomizes innovation in permaculture, sustainability, and community development. Renowned as a trailblazer in these fields, Stephen will lend his expertise as the advisor overseeing the permaculture aspects of the project. His invaluable insights promise to infuse the project with a harmonious blend of ecological mindfulness and communal vitality.
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FRANK SIPPLE
Green Development Advisor
Frank Sippel, Founder of Real Future and developer of innovative real estate projects such as HOLZMARKT and Malzfabrik in Berlin, boasts an impressive 23-year track record in green development. His extensive expertise in sustainable real estate practices will be invaluable to the project, serving as both an advisor and a future investor.
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GRUPO R4
Developers
The esteemed developers' group R4, stands as a pivotal figure in Southeast Mexico's development landscape. With a wealth of expertise in crafting sustainable solutions, fostering environmentally conscious infrastructure, and pioneering innovative technologies, R4 emerges as a beacon of progress. Entrusted with the masterplan and infrastructure of the project, R4 collaborates closely as partners, seamlessly integrating real estate considerations with their visionary approach.
ERNESTO ZARATE
Founder Investor & Advisor
Entrepreneur with extensive experience in Mexico's hospitality industry, Ernesto's Maya kin is Manik, symbolizing the hand that creates. He dedicates his life to creating platforms for conscious development. Ernesto is the co-owner of Ikal Hotel in Tulum, co-founder of the RESTAURA Healing and Music Festival, and partner in various restaurants and the club Departamento in Mexico City. As an investor and advisor for Hedonia, Ernesto will provide valuable insights into operations, guest experience, and service excellence.
EMILY DIANE COLLINS
Regenerative Impact Consultant
As a founder of RAVE REVOLUTION, Emily’s vision for revolutionary and regenerative impact within the project will ensure socially equitable standards for all members of the community and strict regulations on local and regional ecosystem impact. With over a decade of experience in corporate finance and private equity consulting, she has been a strategic part of developing the financial forecast of the project from the beginning.
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JUAN CARLOS AGUIRRE
Environmental Lawyer
Partner of the renowned Law Firm Bustamante + Freyre, Raising Start of the year 2023 in the category Environment, joined the team to assist Hedonia in its journey towards becoming a certified green practitioner. His role is ensuring that all interactions and practices of the company align with environmental regulations and sustainability principles, minimizing the ecological impact of Hedonia's operations and adopting strategies for achieving their green certification goals.
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ALEIX SANMARTIN
Communication Advisor
We are privileged to have Aleix Sanmartin as our esteemed advisor in the realm of communication. Widely acclaimed as one of the world's most decorated strategists, Aleix boasts a repertoire of over 50 prestigious awards and international accolades. His unparalleled expertise promises invaluable guidance as we navigate the intricacies of effective communication strategies.
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